GREENNATURE vitamins - Re-branding

Nature’s key to wellbeing

GreenNature engaged Handle after a competitive tender to re-brand and help assist with the relaunch of their range of products. The work involved was no short feat we helped articulate their brand with refreshed logo and identity, brand guidelines, range collection, collateral, e-commerce website, 60+ bottle packaging designs, 60+ renders, product catalogue, posters, advertisements, video advertising, mascot designs, social media setup and an invigorated approach to market.

We developed a unique visual system that would inspire and engage people whilst leaving a positive impression.

Handle created a very clear product and brand hierarchy which was referenced throughout the new rollout. Clear campaign messaging in print and digital formats was used to promote the new online website and product range.

The team at Handle enjoyed every aspect and we look forward to watching GreenNature flourish as they grow into their new brand.

Through Handle’s thorough research of the market, location, positioning we were able to create a brand and property marketing campaign that stamped an impression in the current market.

This process included creating all the elements from creative to rollout, engaging the client with CGI experts and building all the elements of the new identity including logos, graphics, typography, colour palettes, imagery and visual systems. The outcome of this work is a clearly defined identity and branding campaign that is with-in reach of it’s audience and creates a sense of affordable luxury.

 

Project Overview

Creative Direction
Marketing Campaign
Packaging, Mascots, Renders
Advertising, Brochures, Posters, Flyers
Graphics, Banners,
E-Commerce Website

CLIENT

GreenNature
Completed 2020

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Postmark Peakhurst